Overview

Nothing measured yet.

The app works from your own scores. Run the check once and everything here fills in: the three dimensions, what moved since last time, and which tool is worth your afternoon.

Brand Health Check

The same nine questions, quarterly.

Nothing new to learn. Answering the same nine questions on a schedule is what turns a snapshot into a trend, and a dimension slipping six points is cheap to correct while it is still six points.

Messaging Lab

Check any line against your own position.

Not a taste test. The Lab compares what you wrote to the sentence you decided on, and shows you the words doing the damage.

Your position

One sentence: who you are for, and what you do that others do not. Everything below is measured against it.

Not saved yet

Save a position first. Without it the Lab would be grading your writing against nothing, which is what every other tool does.

Brand Advisor

The decisions that aren’t worth a meeting.

State the decision in front of you. The Advisor answers against your saved position and your last scores, and says plainly when a decision is too big for a tool.

Not connected

The Advisor is the one tool here that needs a language model behind it, which means a small server endpoint holding the key. Until that is connected it stays dark rather than guessing. The Health Check and the Lab run entirely in your browser and need nothing.

Nothing measured yet.

The same nine questions, quarterly.

Check any line against your own position.

The decisions that aren’t worth a meeting.

Entry is ordered, not open.