Starlight75
Brand strategy,
identity and
digital design.
Starlight75 works with founders, institutions and organizations of every size, bringing out what is true about them and hardest to say.
Most of the work is listening. Starlight75 gets to know the people and the organization before touching the brand, because what surfaces is usually something you already knew but could not say plainly. It holds up afterward because it was true beforehand.
Strategy, identity, words and marketing come from one place rather than four, so nothing contradicts anything else. Every decision traces back to something you said. Nothing is drawn because it is in season, and nothing goes out that you could not defend in your own voice.
The result is recognizably yours: clear enough that the right people understand you quickly, and durable enough to still be true in five years.
Discernment
A small number of clients at a time, so the attention is real rather than scheduled.
Discretion
Work in progress stays private. Nothing appears on this site until you have said it can.
The story
Telling your story well is not the wrapping on the project. It is the project.
01 / Capabilities
What the work includes.
01Positioning+
The sentence everything else has to agree with.
02Naming+
Names, and the reasoning that survives a committee.
03Identity systems+
Wordmark, type, color, and the rules that keep them honest.
04Illustration and art direction+
Original illustration, and direction for photography, film and production.
05Messaging and copy+
One voice in every sentence, from the homepage to the annual report.
06Websites+
Designed and built here, as part of the identity rather than after it.
07Commerce and product surfaces+
Shops, booking and apps, where the brand has to perform.
08Print and packaging+
What people hold.
09Marketing+
Campaigns and content that carry the brand to the people it is for.
02 / Method
Four stages. One coherent world.
ICalcinatio / Reduce
Get beneath the pitch to what you actually do, and why it matters.
IISeparatio / Separate
Find what is yours. Let go of habit, inheritance and imitation.
IIIConjunctio / Combine
Bring position, name, identity and voice into one usable system.
IVCoagulatio / Set
Launch it, use it, and make sure it holds after the handover.
“Linda created an expressive version of myself in an online format.”
Kellee / Goddess Grounded