Goddess
Grounded
Identity, website and content for a movement practice. Classes, video and a journal brought together in one place.
Visit the website Identity · Website · ContentSelected work / Greg Banks
Music, image and purpose, held together by one identity.
Identity, website and content for a movement practice. Classes, video and a journal brought together in one place.
Visit the website Identity · Website · ContentCurrent and upcoming projects.
A website for a boutique shop, currently in development.
Identity and a website for a tarot and astrology practice, with a clear service offering and booking flow.
Positioning for a nonprofit seeking a clearer presence among much larger organizations. Project name to be shared later.
Positioning and identity for a restaurant expanding into a second space. Project name to be shared later.
Starlight75
I work with people whose name is on the thing they built, from first ventures to established practices, and bring out the parts of themselves they have the hardest time expressing.
Most of the work is listening. I get to know the person before I touch the brand, because what surfaces is usually something you already knew and could not say plainly. It holds up afterward because it was true before I arrived.
Strategy, identity, words and marketing come from one place rather than four, so nothing contradicts anything else. Every decision traces back to something you said. Nothing is drawn because it is in season, and nothing goes out that you could not defend in your own voice.
The result should be recognizably yours, clear enough that the right people understand you quickly, and durable enough to still be true in five years.
A small number of clients at a time, so the attention is real rather than scheduled.
Work in progress stays private. Nothing appears on this site until you have said it can.
Telling your story well is not the wrapping on the project. It is the project.
What the work actually includes.
The sentence everything else has to agree with.
Names, and the reasoning that survives a committee.
Wordmark, type, color, and the rules that keep them honest.
Original drawing, and direction for anyone else shooting or making.
Messaging and copy in a consistent brand voice.
Designed and built here, as part of the identity rather than after it.
Shops, booking, apps. Where the brand has to actually work.
What people hold.
Marketing strategy, campaigns and content that bring your brand to its audience.
Four stages. One coherent world.
Get beneath the pitch to what you actually do, and why it matters.
Find what is yours. Let go of habit, inheritance and imitation.
Bring position, name, identity and voice into one usable system.
Launch it, use it, and make sure it holds after the handover.
“Linda created an expressive version of myself in an online format.”Kellee / Goddess Grounded
Tell me about the project, the scope and your timing.
transform@starlight75.comNot sure where the work needs to begin?
Take the brand diagnosticTools for clients who want to keep measuring after handover.
The Starlight75 appSound with soul.
Style with intention.
The ground everything sits on.
Type, and the illustration itself.
One accent, used sparingly.
Singer, songwriter, guitarist, model and founder. Each title was true, but a list couldn’t hold the whole person. The work brought those disciplines into one position, expressed through an identity and a website.
“Sound with soul. Style with intention.” connects the music and the image. Original illustration gives that presence a lasting form; near-black, cream and acid green give the digital experience its own unmistakable language.
Visit the live website